Segment A Key gothic intentionally contrasting societal ideals of

intentionally contrasting societal ideals of demure femininity

its sharp forms and aggressive posture make it feel constantly on the move even at rest

Built for bold headlines and statement pieces

Perfect for high-end branding

Segment A Key gothic intentionally contrasting societal ideals ofSegment A is a robust display type family featuring 18 styles that draw inspiration from condensed European grotesques of the 19th century, infused with clear geometric proportions. In its Black weight, the letterforms reflect the bold, industrial graphic design ethos of the 1960s and 70s. Each style offers flexibility with 3 axesadjustable in weight, width, and a 10 italic angle. Defined by its narrow proportions and distinctive character, Segment A