The 22 Immutable Laws of Branding novel it is a 'guide' and

it is a 'guide' and offers no guarantees

organization

Success magazine

As an all-in-one dictionary and reference book containing over 1

The 22 Immutable Laws of Branding novel it is a 'guide' andEveryone knows that building your product or service into a bonafide brand is the only way to stand out in today's insanely crowded marketplace. The only question is, how do you do it? This is the definitive text on branding, distilling the complex theories and principles behind this key marketing term into twenty two easy to read vignettes, including: THE LAW OF CONTRACTION A brand becomes stronger when you narrow its focus THE LAW OF THE WORD A