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The Power Of A Prestige Brand Bible This product is not sponsoredBook Title: The Power Of A Prestige Brand (Only Copy) ISBN: 9781789664669 By Author(s): WOLFGANG SCHAEFER, JP KUEHLWEIN By Publisher: KOGAN PAGE Format: PB Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.
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